This project was for Design for Communication two. The goal was to pick one of the given made up brand names and create a product and brand around it. We had to think through the brand's purpose and mission and translate that into a logo and assets such as patterns and typefaces.

Idea

I chose the name Aether and decided to create a healthy energy drink brand. From here I created a logo that represented the plain of existence that the aether is as well as an icon that in reference to a historical symbol of aether. I also created a pattern to go with the brand that relates to aether and the historical description of it.